Tourism Season Sees Boost in Prince Rupert

10/16/2017

Officials say it was a strong tourism season in Prince Rupert.

Tourism Prince Rupert and the port says over 20,000 people stopped at the visitor's centre at Cow Bay during the season. That number is up 35% from last year.

The port's Natalie Allen says a number of factors played a role in the increase including the cruise season.

"The largest being our cruise season. This year in Prince Rupert, we had 26 ships call on our Northland Cruise Terminal. We saw just over 16,600 people come through. With the great help of the cruise ship ambassadors who volunteer their time and service. We also had a new initiative this year called the street team. That was a mobile team that really helped worked with the cruise ambassadors that drove a lot of traffic to the Cow Bay and downtown area as well as our visitor centre."

Allen says a lot of the tourists are looking for an authentic experience when they visit.

"A natural experience and just being able the explore Northern B.C. and the coastal town. Anything from the Khutzeymateen viewing the grizzly bears, whale watching, and hiking is fantastic here. We got some great First Nation exhibits at the Museum of Northern British Columbia. The North Pacific Cannery also provides a lot of history and culture."

She says as the fall and winter weather settles in, the port and Tourism Prince Rupert will be working together preparing for next year.