The Results are in, The majority is in favour of travel into the City of Prince Rupert

Divya Gill

Tourism Prince Rupert, the Prince Rupert & District Chamber of Commerce, and the City's Economic Development  conducted a survey under the Small Business Recovery Task Force. Now with the government allowing travel within the province, the survey indicates that some residents are still anxious while others are itching to travel.

Tourism Prince Rupert has been affected by the pandemic the most, and now with restrictions picking up , the tourism sector is currently building a recovery marketing campaign for the summer to help increase revenue to local tourism-reliant businesses. The goal is to welcome visitors to Prince Rupert from within BC.

Last week, Tourism Prince Rupert asked the community to fill out a number of questions based on the idea of allowing visitors. Executive director, Ceilidh Marlow said with the results they’ve received tourism sector can continue to create their campaign.

"Most people  seemed either tentative or comfortable with visitors  given that there would be proper safety protocols in place, so well be using those results as the foundation  to launch some marketing campaigns over the summer to promote Prince Rupert."
The Task Force learned that 76 percent of those who took the survey are planning to travel outside of the city this summer, while 56 percent don't expect to have any friends or family over. With the results of the survey Marlow said in early July Tourism Prince Rupert will be launching a marketing campaign to attract the community
"It will be on social media,  via email, newsletter and sponsor online ads fully digital campaign that will market Prince Rupert  in Norther B-C as a 2-3 night getaway."
The tourism sector said Prince Rupert residents have a reputation for being welcoming and friendly to our adventurous visitors, and many local businesses rely on tourism for their bottom line. This survey has helped understand how residents feel about welcoming visitors while remaining sensitive to local concerns.


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